Tue 21 - Wed 22 Oct 2014 in Dubai
Middle East Franchise Expo Venue: Jumeirah Beach Convention Centre

Middle East Franchise Expo

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Over 80 International Brands
Over 70 international and regional franchised brands.

Meet the Franchisors

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Presentations, Workshops and Seminars
Franchise Professionals, Owners and Operators will givePresentations

Franchise Experts

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The Most Important Regional Franchise Expo
Registrations are now open. Please register below.

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Endorsed by His Highness Prince Bandar bin Saud Al-Saud, Honorary Chairman of the Middle East and North Africa Franchise Association (MENAFA). Supported by the Federation of GCC Chambers.

Visit Expo

Opens in:





WHEN: Tuesday 21 - Wednesday 22 October 2014

21st October: Registration 9:30 - 10am / opening 10am
21st & 22nd October: 10am - 6pm

WHERE: Jumeirah Beach Hotel Convention Centre, Dubai

PROGRAM: Expo Program Download Full PDF Program as at 13th October 2014

MENAFA's 2014 Middle East Franchise Expo is the premier event in the Middle East for Franchising. BUY YOUR TICKETS NOW

World-class speakers, franchise experts, development and networking opportunities and Meet The Buyer business meetings combine with the annual MENAFA Awards for Excellence. The exhibition hall will showcase the latest national and international brands, products and services of over 80 companies.


MENAFA - Middle East and North Africa Franchise Association - is a membership organization of franchisors, franchisees, and suppliers.

MENAFA is the first association which works to build strong franchise businesses in every Middle Eastern and North African country. Our mission is to "deliver comprehensive resources for effective franchise business in The Middle East and North Africa". http://menafa.org/

2014 Franchise Awards

MENAFA Franchise Awards

MENAFA Franchise Awards 2014

MENAFA Franchise Awards 2014 presented by His Excellency Abdul Rahim Hassan Naqi, Secretary General of Federation of GCC Chambers.

2014 Best MENA Multi Brand Operator
2014 Best MENA Franchise Brand
2014 Best UAE Franchise Brand
2014 Best KSA Franchise Brand
2014 Best MENA Service Brand
2014 Best Kuwait Franchise Brand
2014 Best Bahrain Franchise Brand
2014 Best MENA Retail Brand
2014 Best MENA Education Brand
2014 MENA Franchise Professional
2014 MENA Special Awards X 2

Meyana Auditorium, Jumeirah Beach Hotel
Midday, 21 October 2014

PDF Awards Download Awards Application Details

Expo Speakers

A selection of speakers lined up to share their franchising and business expertise.

Keynote Speaker: Rafia AlMulla, CEO, 54º East & Almulla Group: The future of Franchising in the MENA Region

Almulla Group participates in a large number of diversified trading activities. This open horizon strategy allows the group to take part in a wide variety of opportunities.

Guest Speaker: David Macadam CEO and Vice Chairman at International Council of Shopping Centers

David Macadam has over thirty years of real estate industry experience, during which he has completed projects in excess of USD $5.2 billion. A senior global executive, David is widely recognized and acknowledged as a leader in his field.

Franchise Speaker: Murad Alnasur Director of Business Development at International Leisure Investment

Mr. Alnasur has been involved in operating international brands representing franchisors as well as franchisees. Working for multinational restaurant companies gave Mr. Alnasur extensive experience in the franchise model.
  • Expo

    The Expo will showcase more than 80 Regional and International brands seeking development partners in the MENA markets. Each brand is here at the Expo to identify franchise partners ready to build their brands in the Middle East and beyond at multi-unit, master and area development levels.

  • Presentations

    Brand Presentations: The importance of branding. Franchisors share their experiences. Insights into successful franchising

    Keynote Speakers

  • MENAFA Franchise Awards

    The prestigious ceremony of the Awards for Franchise Excellence will be presented by a VIP. Awards include 2014 Best ME Multi-Brand Operator, 2014 Best ME Master Franchisee Operator, 2014 Best ME Franchise Brand, 2014 Best ME Franchise Professional and more.

  • Workshops & Seminars

    Seminar topics include Factors involved in food distribution & supply chains; Making sense of Franchising; Success stories: How I became a successful Master Franchisee; Franchising and the Law; Women in Franchising; Shopping Mall Developers; Social Networking

  • One to One meetings

    A format unique to the Expo. As soon as your registration is complete we will begin scheduling one on one meetings for you with senior representatives of brands that meet your investment criteria and business goals.

  • Networking

    Networking with franchise professionals from across the world. An unprecedented opportunity to evaluate and compare established franchise brands from the USA, Europe and the Middle East. Food & Beverage, Retail, Service, B2B and B2C; from established to emerging brands, all franchised business sectors will be represented.

Exhibit at the Expo

The Middle East’s Premier Franchise Event 2014!

Using the highly successful format of World Franchise Forums the MENAFA Expo focuses on bringing together many high net worth investors and Franchisors, who want to build successful international and national networks.

The Exhibition offers visitors and franchisors its exclusive Meet The Buyer stands for One 2 One business meetings. This is an event specially designed for multi-unit, area and country developers.

Exhibitor Options

Our unique “Meet The Buyer” booths are specially designed to enable Franchisors and serious investors to do business together in an exhibition setting. Scheduled meetings with pre-qualified partners are a guarantee for success. Enquire Here

Exhibiting Options:

3 x 3 m, 3 x 2 m "Meet the Buyer" Booths
3 x 3 m Shell Scheme in Octanorm
Open Space in 9 m2 blocks

Sponsor the Expo

There are many sponsorship possibilities for the Middle East Franchise Expo.

As sponsor of the Middle East Franchise Expo, the foremost franchise event in the region, your company will be recognized by an audience of influential business people and franchise industry experts.

Your audience comprises high net worth investors and successful franchisors. You’ll also have an invaluable link to the Middle East North Africa Franchise Association (MENAFA) to give you an even greater share of voice in franchising circles. Platinum Sponsorship includes complimentary MENAFA Membership. Enquire Here

Expo Program

Brand Presentations, Franchise Experts and Keynote Speakers, Workshops & Franchise Exhibition

Keynote Speaker & Official Opening

MENAFA Franchise Awards 2014

Special Topic:
The Future of Franchising in The Middle East Region

Meyana Auditorium, Jumeirah Beach Hotel
9:30 am - 12pm, 21 October 2014

Franchise Exhibition
One to One Meetings with Franchise Owners and Operators
Discover over 70 Franchised Brands

Convention Centre, Jumeirah Beach Hotel
12pm-8pm, 21 October - 9am-6pm, 22 October 2014

Program of Presentations and Forums
General Track: Is Franchising for You? Golden Nuggets of Franchising Lessons from a Franchise Veteran / Shopping Centres & new Opportunities / ABC of Franchising / Complete Overview of Franchising
Legal Track: Franchising & the Law in the MENA Region / Franchise Agreements & Essential documents
International Track: International Overview of Franchising – Markets & Brands / Next trends in the MENA Region – Look ahead, Plan ahead / Success stories & Failures : discover the reasons why
Finance Track:
Forum / Funding for Franchisors; The Role of the Banks / eCommerce

1st Floor Venues, Jumeirah Beach Hotel
12pm-6pm, 21 October & 22 October 2014
AED 150 per person per Track

Program of Workshops and Seminar Discussions
1. How to Franchise Your Business
2. Women in Franchising
3. Social Media, Linked IN, Twitter
4. Master Franchise Evaluation & Acquisition
5. What to do next after acquiring your Franchise
6. Why Franchising? What you need to Know
7. Operations – good Supply chains are essential
8. Legal Matters for franchising in the Middle East
9. Get Your Questions Answered

Safinah Ballroom, Jumeirah Beach Hotel
12pm-6pm, 21 October & 22 October 2014
AED 300 per person per Workshop

Past Programs from Previous Events
Please download the Programs from our previous franchise events held in the UAE
Full PDF Program from May 2014
Full PDF Program from October 2013

Expo Team

Please contact one of the below for further information and details.

Christopher Brinkley

Events Director

Winona Gagan

Events Manager

Fouziya Chilwan


We're happy to answer questions and help you get the right information regarding the event.

More Contacts

Please fill in the registration form so that we can assist you with your enquiry, stand-booking, sponsorship or attendance enquiries.

Please indicate if you would like us to send you a brochure about the Expo.

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Please select one of the below options:
I Want to Attend the Expo
I Want to Exhibit at the Expo
I Want to Sponsor the Expo